PROCESS

At Designist we follow a Design Thinking approach to solving challenges for our clients. We put the end users at the heart of our design process. We try to understand the needs and desires of the end users and our clients and then match it with what is technologically feasible to build and viable for the business.

image descriptions

The principles of Design Thinking we believe in

image descriptions

User Centered/Empathy

By placing ourselves in the shoes of our end users, our perspective shifts and enables us to design for their needs and motivations. Through empathy and visualisation we can begin to understand the experience the user is going to have.

image descriptions

Co Creative

Invovling multiple stakeholders in the design process to gain insights, ideate and build on each others ideas. This allows for collective creativity to co-design solutions to a problem.

image descriptions

Sequencing

Understanding and designing each touch point that a user is going to interact with.

image descriptions

Holistic

The result of all touch points coming together and working as a whole. The entire experience comes together when multiple customer journeys are taken into account and each stakeholder is kept in mind.

image descriptions

Evidencing

Enabling your service and product to manifest itself through tangible artifacts. This may includes branding and marketing.

image descriptions

Experimental

Learning by doing is the way one learns through experimentation. It is important to accept that nothing is perfect.

image descriptions

Optimistic

It sets the premise that one needs to believe that they can make changes no matter how difficult the circumstance is.

Design Thinking is a hands on divergent and convergent approach, and can be broken down into four phases.
image descriptions

Discover

Includes immersion of yourself in the context of the problem, and identifying problems, barriers, opportunities and insights.

Define

Converging to identify the problem you would like to solve based on user needs, cluster of themes and insights.

Develop

Diverging to come up with ideas, generating prototypes, testing and iterating them.

Deliver

Presenting concepts or implementing your ideas