Our process

At Designist we follow a Human-Centered Design approach to solving challenges for our clients. We put the end users at the heart of our design process. We try to understand the needs and desires of the end users and our clients and then match it with what is technologically feasible to build and viable for the business.

Designist - Process

Human-Centered Design Approach

Designist - Human-Centered Design Approach
Designist - Discover

Discover

Immersing yourself in the context of the problem, and identifying problems, barriers, opportunities and insights.

Designist - Define

Define

Converging to identify the problem you would like to solve based on user needs, cluster of themes and insights.

Designist - Develop

Develop

Diverging to come up with ideas, generating prototypes, testing and iterating them.

Designist - Deliver

Deliver

Presenting concepts or implementing your ideas.

principles of Design

Designist - Empathy

Empathy

By placing ourselves in the shoes of our end users, our perspective shifts and enables us to design for their needs and motivations.

Designist - Co Creative

Co Creative

Involving multiple stakeholders in the design process to gain insights, ideate and build on each others' ideas.

Designist - Optimistic

Optimistic

Setting the premise that one needs to believe that they can make changes no matter how difficult the circumstance is.

Designist - Sequencing

Sequencing

Understanding and designing each touch point that a user is going to interact with.

Designist - Holistic

Holistic

Conceptualizing the entire experience coming together when multiple customer journeys are taken into account and each stakeholder is kept in mind.

Designist - Evidencing

Evidencing

Enabling your service and product to manifest itself through tangible artifacts. This may include branding and marketing.

Designist - Experimental

Experimental

Learning by doing is the way one learns through experimentation. It is important to accept that nothing is perfect.

Designist - Prototyping

Prototyping

Making a tactile product for the users to test your idea and understand its workability.

Designist - Iteration

Iteration

Process to revisiting the design and altering it according to the user feedback received.