User Experience Research
Homechef is a digital platform that enables users to order hygienic and healthy homemade food at their doorstep. The platform provides users have a variety of dishes, chefs and cuisines to choose from. This platform provides catering services as well as lunch subscriptions.
Designist needed to create a new experience for how users discovered home cooked food and subscribe to meal plans. We initiated the project by studying the current HomeChef app and mapped out all the challenges in the customer journey. This exercise was followed by creating a new information architecture through user flows and wire framing. We created prototypes and tested what worked and what did not.
We finally delivered a new experience through easy browse and search functions coupled with extensive filtering options to provide the best possible food options for the users. We set a new art direction to make the app feel fresh and mouth watering.
At Designist, we use a human-centered design approach to create meaningful experiences for people. We develop a deep understanding of human behaviours when interacting with products and services to create and evolve them into ones that are not only aesthetically pleasing but also functionally sound.
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