Rebranding, Content Strategy, UX/UI Design, Development
Invency is a venture capital firm whose vision of success is empowering businesses to reach the heights of their true innovative and disruptive potentials, enabling them to expand, break barriers, and cross boundaries.
Invency approached Designist to design and develop their website to mirror their brand philosophy and values in a holistic manner. We started with understanding their product, defining user’s and business goals that helped us to create a better user experience. Based on the branding strategy, we designed the UX and UI for the website. In addition we also did their content and content strategy.
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Additionally their previous logo read like “jinvency” instead of “invency” so we redesigned it to follow proper design standards and be uniformly consistent across their brand.
At Designist, we use a human-centered design approach to create meaningful experiences for people. We develop a deep understanding of human behaviours when interacting with products and services to create and evolve them into ones that are not only aesthetically pleasing but also functionally sound.
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