Brand Identity Design
OBJEXYZ is Pakisan’s largest 3D Printer and Additive Manufacturing company. They also provide 3D printing services. They are proud celebrate that the products are made in Pakistan
Designist was commissioned to create their identity design. Their initial name was OBJECSYS, and we recommended them to change it to OBJEXYZ. The philosophy behind choosing this name were two fold. .OBJ is a file extension for 3D files and YXZ represents 3D space. Hence putting the two together with an abstract E produced a new logo mark for the company. In addition we worked on several brand collaterals for the company ranging from, stationary, business cards, product guides to the entire box design.
At Designist, we use a human-centered design approach to create meaningful experiences for people. We develop a deep understanding of human behaviours when interacting with products and services to create and evolve them into ones that are not only aesthetically pleasing but also functionally sound.
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