Brand Identity Design
Projo is a project management tool aimed towards small businesses and individuals. A smart intuitive hub, Projo is for any, and all legal projects, big or small, straightforward or unique. It is here to streamline current practices in your legal project life cycle by getting the simple things right from the start.
Designist was commissioned to design a brand identity and its assets. Our approach was to use the letters within the brand name and the value proposition of the brand to create the logo. P and J were taken in the form on a YIN YANG symbol to represent harmony and balance. The speech bubble shapes represents the connection and communication between the client and the legal practitioners.
At Designist, we use a human-centered design approach to create meaningful experiences for people. We develop a deep understanding of human behaviours when interacting with products and services to create and evolve them into ones that are not only aesthetically pleasing but also functionally sound.
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