Rebranding, UI/UX Design, Design System
PureVPN, one of the top VPN service providers hired Designist for revamping the design of their Interfaces and brand identity through out all the major platforms.
For targeting and solving the correct problems, we conducted several user-testing sessions with users across the globe. Once the insights were distilled, we moved towards defining an evolved information architecture.
Designing a solid base for a huge platform was made possible by having frequent co-creation sessions with the product teams and other stakeholders.
We developed a holistic design system which included building blocks of their product’s user interface, along with the rules and guidelines for future development and scalability.
To ensure a sound brand positioning in their applications, we also helped PureVPN’s marketing team to decide on a brand identity that reflects the values and vision of PureVPN.
At Designist, we use a human-centered design approach to create meaningful experiences for people. We develop a deep understanding of human behaviours when interacting with products and services to create and evolve them into ones that are not only aesthetically pleasing but also functionally sound.
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