We work at the intersection of people, business and technology — turning complex challenges into experiences that feel clear, humane, and built to last.
For eight years we’ve leveraged design expertise to create impact across early-stage startups, financial institutions, corporate enterprises, implementation partners, the social sector, education and healthcare.
We conduct research to analyze and understand human behaviour, allowing development of products and services that are best suited to user needs.
We help you realise your vision, by designing products and services that truly meet user needs and creating a roadmap to success.
We build intuitive interfaces that balance user experience and function, using best practice and research on how people use technology and respond to it.
We design enjoyable, seamless and efficient interactions across all touchpoints of a service.
We create brand identities through strong visual design, strategy & storytelling.
We design and deliver customized trainings, skill-building programs and strategic workshops — including organization design for in-house design teams.
Abhi — Early Wage AccessDesigned an Early Wage Access platform intuitive and seamless for users across all socioeconomic sectors. Research-driven approach understood local context around short-term lending, and the subsequent brand identity projected simplicity and reliability.
Safepay — PaymentsExpanded the Safepay brand identity across website and company documents — building consistent communications with capital markets, merchants and customers. The investor deck helped raise a seven-figure seed round, led by Stripe.
PayFast — CheckoutRedesigned the checkout experience and mobile wallet for one of Pakistan’s leading payment gateways — amalgamating global best practice with local market needs and regulatory compliance, resulting in increased conversions.
Taraki — EmploymentPartnered with Taraki, an employment platform for blue and grey collar workers, to restructure their job-seeking mobile app and employer portal. Created a full brand ecosystem around the logo.
+50% retention · 67% sign-up conversion
LockBx / WagelyftDevised the UX for the Kenyan Early Wage Access platform — a frictionless employee mobile app, plus employer and admin web portals with oversight for recovery and employee facilitation. Built a design system to guide future products.
ChargeUp — Expense CardsDesigned Expense Card Management platforms for businesses and employees. Business portal made assigning limits, managing merchants and issuance convenient; the employee portal gave easy visibility on available limits.
Mux — AutomationDesigned the brand identity and customer experience for Mux’s home and office automation products. Customer App enabled product customisation and visibility on savings; Corporate Web Portal provided centralized control.
Careem — Bike CaptainsConducted design research with Bike Captains for a new Careem service — interviews, shadowing and usability testing created a robust understanding of needs and potential digital interface improvements.
COLABS — Co-workingEnhanced the brand and user experience for the first COLABS co-working space. A sprint-based research and ideation cycle inspired service recommendations and space design adjustments.
Win by EFU LifeCollaborated with EFU Life Insurance to design a wellness app encouraging healthy lifestyles among policy holders, plus a gamification system where lifestyle informs premium. Integrates real-time health tracking and personalized recommendations.
Meezan Bank — RetailRedesigned the Meezan Retail online banking web portal and mobile application. Reimagined existing user flows for a seamless experience and conceptualized new features to meet evolving banking needs.
Meezan — Account Opening StudyIndustry-wide Account Opening study across 7 banks and 3 wallets. A combined qualitative and quantitative approach helped explain the “why” behind objective data, informing Meezan’s service and product plans.
Meezan — Digital Account OpeningRedesigned the Meezan Digital Account Opening experience, informed by comparison study across EasyPaisa, JazzCash, NayaPay and SadaPay. Usability testing with segmented users guided a brief, simple, fast flow.
Bank Al Habib — RDAEvaluated the Roshan Digital Account platforms, process and systems. Proposed UX made form filling less overwhelming and mistake-prone; back-end revisions aimed to digitise processing and use human capital effectively.
Bank Al Habib — Design SystemCreated a comprehensive design system — UI and content library — to be utilised across multiple digital channels and platforms, enabling faster and more efficient product design with detailed component specifications.
HBL — Digital AdoptionAnalyzed customer behaviour and branch processes to understand OTC preference over digital. Recommended changes contributed to YoY digital transaction increase and migration of 2 million users to digital channels.
xLoop — Bank AlfalahTrained Bank Alfalah IT, Product and Project Management teams in Human-Centered Design. Design Thinking and Introduction to Figma workshops helped teams understand, apply and manage the design process.
Fujifilm PakistanStudied the Fuji Medical Equipment Troubleshooting Service to identify CRM/ERP needs that could enhance the service experience, support oversight and enable scalability. Proposed structural changes addressed overextended roles.
Engro Fertilizer — RahbarEvaluated Engro Rahbar, an ERP platform connecting farmers and Engro from sowing to harvest. 380+ screens reviewed with feedback from field officers; recommendations reimagined flows for low-tech-literacy users.
Wavetec — Lobby LeaderDesigned the Lobby Leader platform, a Queue Management System used globally. Tailored screen designs for varied user profiles and interconnected data. A robust Design System adapts to any organisation’s brand in a few clicks.
Microaggressions at WorkIn-depth behavioural study for Pakistan operations of an international organisation. Interviews across Karachi, Islamabad and Peshawar, with spatial and document reviews, revealed root causes and forms of workplace microaggressions.
Clear Water SolutionsDesigned the website for a Dubai-based water treatment solutions provider. Onsite visits and content strategy together demonstrated the business’s technical depth, portfolio and tailor-made approach.
RSwitch — RwandaDesigned UI/UX standards for P2P and P2M transactions for the National Payment Switch in Rwanda, to be implemented by Banks, SACCOs and MFIs across the country — giving FIs a competitive advantage through easy customer adoption.
Techlogix Payday LoanAssessed customer perception and user friendliness of Techlogix PayDay Loan using big data and human-centered research. Product strategy revisions addressed marketing and communication; revised UX copy simplified information.
AdalFi Credit CardRedesigned a Credit Card issuance application for multiple banks. New screens streamlined decision-making and input clarity. A Design System enabled Techlogix to quickly customize the product for each bank's brand identity.
NDC Tech — TemenosPartnered with NDC Tech (Systems Ltd) on UI/UX and user flows for Temenos-powered banking applications, deployed across the MENAP region including Khushhali Microfinance Bank, Bank of Senegal and Elaf Islamic Bank.
Bank of Punjab — BOPRedesigned the digital banking channels for BOP’s Temenos-powered Retail platforms. Utilised existing BOP guidelines to create a clean, modern UI representative of the forward-thinking vision of the digital product teams.
Digital Nation PakistanDesigned and facilitated workshops to generate use cases for a World Bank led national initiative advised by Entropy-X. Practice-based format taught stakeholders to implement a Citizen-Centric approach using HCD methodologies.
Pakistan Sign LanguageCollaborated with FESF to design a digital platform for learning and teaching Pakistan Sign Language. Field research informed flows that reflected learning needs and teaching methods.
1,000 Raspberry Pi units · 60,000+ lives impacted
Sabaq — Tablets for SchoolsRedesigned the UX for Sabaq tablets — a digital independent study platform covering KG–Class 5 curriculum. Field research in schools revealed variance across institutes, informing a tailored, easier, engaging interface.
1,000+ schools · 250,000+ students · 90% caught up to grade level
Habib Education TrustDesigned the HET website plus sites for Habib Public School and Habib Girls’ School. Strategy focused on the schools’ legacy of excellence, facilities, academic strengths and extracurriculars — while engaging donors and alumni.
Project Erase — PolioRedesigned the Polio Campaign Tracking App and Control Center Dashboard to enable Polio Eradication efforts across Pakistan. User-friendly design and custom training digitised previous manual tracking.
Lost Cities of Indus DeltaDesigned web and VR platforms for a heritage preservation project by MaritimEA Research. Custom illustrations, content strategy and UX delivered a lived experience where a digital visit could exceed the physical one.
AKUH — Pediatric ClinicsRe-imagined the Pediatric Clinic to deliver a humane experience alongside quality medical care. Looked holistically at patients, parents, doctors and support staff — proposing space design and procedural changes.
RemoteCare — Home X-RayPartnered with RemoteCare to launch a patient-centric Home X-Ray service. End-to-end service design covered branding, communications, SOPs, system designs and trainings.
Launched Karachi · Lahore · Islamabad — 1,500+ X-rays
Routine ImmunisationCollaborated with Common Thread on workshops for strategies to reach under-immunised and zero-dose children. Enabled LHWs, vaccinators, EPI, UNICEF and WHO to collaborate and create tailored strategies.
Guided a $130m vaccine funding proposal
JazzCash — WorkshopsDelivered a series of Design workshops for the JazzCash Product team — introducing HCD through Design Thinking, Service Design and UX Design. Participants expanded their product development toolkit and cross-team collaboration.
Unilever — WorkshopsDelivered a Design Thinking workshop for Unilever Marketing and HR teams. A practice-based training introduced HCD principles, adding value to workforce skills and culture through repeat engagement.
Hasan is a multidisciplinary designer with over 10 years of experience. He holds two Masters degrees in Digital Media Management and Experience Design, and helps companies create meaningful experiences — with a soft spot for work that has a positive social impact.
He has worked with top-performing banks of Pakistan and on Customer Management Portals, ERPs, healthcare service lines, the digitisation of Pakistan Sign Language, digital education in rural and urban areas, and numerous branding projects. He also trains teams in Design Thinking, Service Design and UI/UX, and has spoken at conferences and institutions.
Whether you’re an early-stage founder, a large institution driving digital transformation, or a team working on impact at scale — we’d love to hear from you.
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