Take Data-Driven Decisions with Benchmark Testing & A/B UX Services

A/B testing is an essential part of conversion rate optimization and provides you with data-driven insights that can maximize your ROI. With our UX concept testing and benchmark testing services, we reduce the guesswork and subjectivity in design decisions, improving user experiences by testing and validating the solutions being offered to your users.
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Why Do You Need A/B Testing in Design?

At the core of every business’s growth, there is real user data collected by A/B testing user behavior. This activity enables you to reduce user dissatisfaction, develop better design processes, and gain a competitive advantage in the market, leading to better impact and results. A/B Testing UX and UI further helps:

Who is A/B Testing For?

If you want to make data-focused, human-first decisions for your product or service, A/B Testing is the solution for you. We cater to:

1) Healthcare:

To enable better user engagement and patient satisfaction.

2) Fintech:

Testing high-stakes design choices that impact trust, conversion, and compliance.

3) Non-Profits:

To improve accessibility and engagement across diverse audiences.

4) E-commerce:

To fine-tune product pages, CTAs, and user flows that drive conversions.

What’s Included in A/B Design Testing?

Our UX strategy services center on creating meaningful connections between your digital product and your customers, offering you:

In-depth Market Insights:

Whether you’re on the conceptualization stage or reinventing a mature product.

Test Reports and Recommendations:

This highlights underlying issues in your existing product or potential bottlenecks in your design and process.

Action Plan:

Empowering your team to create user-first solutions that deliver results.

How does the Process Work?

Our A/B testing consulting process is designed to ensure that every analysis, test, and insight is rooted in strategy to enable you to make optimal decisions for your business. Our process includes:

1) Pre-Work Analysis:

Stakeholder interviews, a review of existing product analytics, and identification of key personas.

2) Research & Strategy Drafting:

Gather insights on existing data to create a roadmap and strategic guidelines.

3) Feedback Loops & Revisions:

Incorporating your feedback to ensure our strategy lies on par with your brand goals.

4) Delivery & Handoff:

Sharing the final strategy and implementation plan for your UX design.

5) Post Project Consultations:

Strategic consultations, providing support to align development efforts, and training workshops if needed.

Why Should Designist Work on Your A/B Testing Strategy?

We offer you a structured A/B testing framework that blends statistics with UX insight. We test variations and let you learn from them for better business decisions. Here’s what sets us apart:

Data-Driven Collaboration:

We partner closely with your teams to design tests that are measurable, meaningful, and actionable.

Strategic Experimentation:

From micro-interactions to macro flows, we ensure every step of UX concept testing supports larger business goals.

Execution Support:

Focused testing that directs our A/B testing in the right strategic direction for your brand.

Cross-Industry Experience:

From healthcare to enterprises and e-commerce, our experience ranges across a diverse set of brands.

Deliverables:

Here’s what you’ll receive as part of our A/B testing services:

A/B Testing Report:

A clear analysis of user insights and variations, including next steps.

Test Plan and Hypotheses:

Structured outlines of what tests we’ll conduct with defined metrics and goals.

Benchmark Insights:

Comparative data on industry norms and where your product stands in the mix.

Consultation Sessions:

Strategic discussions to understand results, and plan future plan of action.

Pick a Pricing that Works for You

We calibrate our service model based on your testing maturity and business scale.

Testimonials

“The usability testing uncovered key friction points we hadn’t even considered. After implementing the recommendations, our user satisfaction scores and conversions improved significantly!”
-[Client Name], Product Manager at [Company-Name]

Let’s Validate What Works Best

Don’t leave important product, service, or business decisions to guesswork. Validate design choices with confidence through our A/B testing UX services. Ready to launch smarter tests?
Book your A/B Test Plan

How usability testing has impacted clients

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Meezan Bank

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