People deserve better experiences
We design them!

Designist is a human-centered design agency, specialising in building meaningful experiences. Founded in 2017, we are a team of experienced multidisciplinary designers equipped to tackle complex challenges.

Our Core Values

Success through

We believe in breaking silos, and working with all stakeholders to tackle challenges

Evidence Driven

The design decisions we make are based on insights not opinions

Beauty in
the Details

We design at the intersection of where form meets function, making sure what we create not only works well but has a real great look and feel

Good Design is
Good Business

A holistic approach to building great products and services, creates value for the business and it’s users

Learn by

Experimentation is at the core of what we do by ensuring we try multiple ways of tackling design challenges

Method to
the Madness

Design can be messy. We are process oriented enabling us to take the right steps to build the right thing

We are driven by complex challenges

Understanding human behaviour is the key to designing better products and services. Our design approaches enable us to understand the complex world around us and solve for evolving human needs

Challenges come in all
shapes and sizes

From Healthcare, to Fintech, to Education – we’ve seen it all. Our work with clients has helped create impact for users at micro and macro levels across varying sectors

Our Team

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Hasan Habib


Hasan Habib, is a multidisciplinary designer and a Founder and CEO at Designist. He creates meaningful experiences and enables companies to transform their business through design. Working on creating positive social impact is at the core of his values.

He holds two Masters Degrees in Digital Media Management and Digital Experience Design from Hyper Island. In addition he is a speaker and trainer on the subjects of Design Thinking, User Experience Design and Service Design.

Check him out on @haboodle on Instagram, where he reconnects with his artistic side by capturing his imagination and spontaneous thoughts.

Ujala Mir


Ujala is a Partner at Designist, she splits her time between Service Design and Finance. As a Service Designer she works on researching human behaviour and large systems surrounding products and services, and creating solutions that address their needs. She began her career as a CPA/CA at PricewaterhouseCoopers Canada, and found a perfect fit for her skills as a designer when she joined Designist. Her interests outside of work are crossword puzzles, hiking, and reading books that reflect the world around us

Suleman Shahid


Suleman Shahid is a Partner at Designist and is also working as an Assistant Professor in Computer
Science at Lahore University of Management Science (LUMS) where he directs the Computer Human
Interaction and Social Experience Lab (CHISEL), manages the University’s Usability Lab, and is the Faculty
Lead for the Facebook Innovation Lab at LUMS.
Suleman received his PhD in Human Computer Interaction in 2011 from Tilburg University and PDEng  in
2007 in User System Interaction from the Eindhoven University of Technology.
Prior to joining LUMS, he has worked at Tilburg University, the Eindhoven University of Technology, PHILIPS Research (High Tech Campus), TNO Human Factors in the Netherlands and Fraunhofer FIT, Germany

Hassaan Khan

Lead Product Designer

Hassaan is the Lead Product Designer at Designist. His role involves deep-diving into challenges and understanding human behaviour when it comes to technology and visual experiences. Prior to Designist, he was part of WPP’s J. Walter Thompson as a Creative Executive and Project Lead. Outside of work, Hassaan is an avid photographer and loves creating cinematic b-rolls.

Anum Haroon

Senior UX Designer

Anum is a Senior UX Designer. Her work revolves around creative direction and strategy, and making sure that interactions with technology feel effortless and enjoyable. Prior to Designist, Anum worked as a UX Designer at Chisel. She has a Masters in Computer Science from the Lahore University of Management Sciences. Outside of work, she enjoys indulging in digital art, spending time in nature, and perfecting her strawberry cheesecake recipe

Hamza Farooqui

Strategy Lead

Hamza leads Strategy at Designist. His role involves working on service design projects and helping scale the company.
In his previous role, Hamza spent three years working on strategic initiatives in the digital payments space at HBL. He has a Masters in Finance from the Cranfield School of Management.
Outside of work – he enjoys spending time with his dogs, playing sports, and learning about great product companies.

Muhammad Hamza Siddiqui

Senior UI/UX Designer

Hamza is a Senior UI/UX Designer at Designist. With a background in Communication Design, his role revolves around designing accessible and intuitive experiences for clients in Home Automation, Banking & Venture Capital. Hamza has graduated from University of Karachi with a Bachelors of Design and is currently pursing his Masters in Psychology. Apart from design he loves to travel and photograph.

Ayesha Nadeem

Service Designer

Ayesha is a Service Designer. Her role involves studying different businesses to implement a human-centered approach to their products and services. Prior to this role, Ayesha was involved in graphic design at Daraz. She has a degree in Communication Design from the Indus Valley School of Art and Architecture. When not at work, Ayesha can be found rifle shooting and doing aerial yoga.

Hasan Ul Haq

Service Designer

Hasan is a Service Designer. His role involves working with people and stakeholders to co-create meaningful experiences. His expertise include service design for the medical and B2B retail sectors. Hasan has a degree in Communication Design from Habib University. He is a theatre enthusiast and loves to perform and write characters. His recent interests include learning about South Asian culture and heritage.

Aala Siddiqui

Service Designer

Aala is a Service Designer. Her role involves building impactful business offerings in the B2B Retail sector. She holds a Bachelor’s degree in Communication and Design from Habib University. Prior to Designist, she has worked on design research projects around the themes of gender and mobility and women’s participation in STEM fields in South Asia. Outside of work, Aala loves reading, spending time with her cats, and painting.

Waqar Ahmed

UI/UX Designer

Waqar is a UI/UX Designer. With experience across multiple industries, his role involved designing convincing solutions for our clients problems. He began his career as a graphic designer in the advertising industry, and has gradually moved toward product design. Waqar graduated from Karachi University with a degree in Graphic Design. He’s a tech enthusiast and loves to learn about how new technologies work.

Zainab Haider

UI/UX Designer

Zainab is a UI/UX Designer. As a keen illustrator, her role revolves around supporting the team during the project lifecycle. Her role allows her to learn more about people and how to positively impact their lives. She graduated from Karachi University with a degree in Graphic Design. Zainab is a big fan of anime, with her favourite being Naruto.

Samia Asif

UI Designer

Samia is a UX/UI Designer. She is a driven computer system engineer with a passion for designing and developing innovative solutions that improve user experience. Samia has a Bachelors in Engineering from Dawood University of Engineering and Technology. Her work primarily revolves around Web/Mobile UI & Web Development. She is an occasional book reader and a keen storyteller.

Qutaiba Rohan Ul Haq

UX Researcher

Qutaiba is a UX Researcher. His role includes assisting the team by conducting research appropriate to the project goals. He has an undergraduate degree in Computer Science from the Lahore University of Management Sciences. Prior to Designist, Qutaiba was involved with Chisel. He enjoys playing sports, reading, and writes occasionally

Mehboob Hussain

Technology Assistant

Mehboob is the technology assistant at Designist. He handles logistical and technical challenges.

Khadim Hussain

Office Assistant

Khadim is the resident office assistant at Designist. His hobbies include making sure everyone has eaten food, and making a 10/10 cup of tea.

At Designist, we love sharing our knowledge.

We love to inspire others with our latest design research and insights. But we also seek to learn from our peers, our clients and the wider world. We inspire and learn by hosting our own events, and by sharing our knowledge at conferences and events.