Brand Development of OBJEXYZ

OBJEXYZ is Pakistan’s largest 3D Printer and Additive Manufacturing company. They also provide 3D printing services. They are proud to celebrate that the products are made in Pakistan. Designist was commissioned to create their identity design.

Brand Development

Their initial name was OBJECSYS, and we recommended them to change it to OBJEXYZ. The philosophy behind choosing this name were two fold. .OBJ is a file extension for 3D files and YXZ represents 3D space. Hence putting the two together with an abstract E produced a new logo mark for the company.

Logo Process

Logo Design

Logo Elements

Icon Style

Brand Collateral

In addition we worked on several brand collaterals for the company ranging from, stationary, business cards, product guides to the entire box design.

Packaging Design

Print Design