Their initial name was OBJECSYS, and we recommended them to change it to OBJEXYZ. The philosophy behind choosing this name were two fold. .OBJ is a file extension for 3D files and YXZ represents 3D space. Hence putting the two together with an abstract E produced a new logo mark for the company.
In addition we worked on several brand collaterals for the company ranging from, stationary, business cards, product guides to the entire box design.