For targeting and solving the correct problems, we conducted several user-testing sessions with users across the globe. Once the insights were distilled, we moved towards defining an evolved information architecture.
Designing a solid base for a huge platform was made possible by having frequent co-creation sessions with the product teams and other stakeholders.
We developed a holistic design system which included building blocks of their product’s user interface, along with the rules and guidelines for future development and scalability.
Apple Watch Application
To ensure a sound brand positioning in their applications, we also helped PureVPN’s marketing team to decide on a brand identity that reflects the values and vision of PureVPN.