Project Role

Brand Identity, Interface design

Identity Design and UI/UX Design for Humwell

Humwell is a service that approaches the health-care domain in a holistic manner; including health-care services, access to medical consultation, laboratory services, prescription medicines, rental specialized equipment, an emergency helpline and personal point of care systems. In addition the platform allows users to store their medical records.

Designist created the brand identity and the app interface. For the identity, representation of health was central. The logo indicates h and w, and the wave form is represents the lifeline that indicates sound health. The blue and green colours were selected for their association with health and wellness.

The interface design was created through collaboration with the Humwell team. Their user research was translated by Designist into flows and interactions within the app. The final product was a seamless health ecosystem for the end users, as well as a valuable data source for the healthcare industry.

Logo Ideation

Logo Process

Style Guide


Website Design