Project Role

Product Design
Design Research
Visual Design

Enabling the youth to have access to education in rural and urban centers

Sabaq is a young venture helping integrate technology in primary classrooms in Pakistan through the SABAQ tablet. The tablet houses numeracy and literacy lessons for students from kindergarten up to Grade 5. Designist was engaged by Sabaq to conduct heuristic evaluation, usability testing and propose new designs in order to make the app user friendly. Our scope was for educational content for children attending Kindergarten and Grade 1.

Our team began by conducting extensive design research, during which we visited Government schools and Sabaq Learning Centers to learn how users were using the current Sabaq app. We observed how teachers and students were using the tablets with this existing educational content. After shadowing the users we conducted focus groups with the teachers and asked them about challenges they faced with the usability of the app.

After the field research we had a deeper understanding of how users were interacting with the technology. Based on this we conducted a heuristic evaluation of the app and started mapping the user journeys. Once we had a holistic understanding of how the app was currently being used and the challenges the users were facing we came up with ideas to tackle these problems.

The main challenge the users faced was navigating through the app. We also identified that the app was being used differently at the Government Schools versus the Sabaq Learning Centers. We designed new flows for both scenarios. Based on our insights we redesigned the information architecture. We then created wireframes and tested with our users. Once we got feedback we iterated our design, prepared the new art direction and designed the interface. The new art direction and interface were developed and tested, with several of designs subsequently integrated into the final product.

There are currently over 8000 tablets being used by teachers and over 150,000 students, for classroom as well as peer learning throughout Pakistan.

Behavioral Study

The team visited schools in Mir Pur Khaas to observe how the Sabaq app is currently being used and to understand the interactions the children have with the app.

Informal Interviews

A school in Karachi was also visited where it was discussed with the instructors as to how the app can be improved and which features are more useful to them.

Heuristic Analysis

Heuristic evaluation of the current app was conducted with the Sabaq team professionals in order to locate the flaws in the flow of so that the identified issues could be addressed in the new wireframes.

Proposed Design

The new interface that was developed constituted of different filters through which the videos could be filtered. The illustrations were custom made to fit in the context of Pakistan but at the same time be user-friendly and attractive to children.