Sabaq

Enabling Access to Education
for Youth in Urban and Rural
Areas

Services

UI/UX Design
0 +
Students
0

Schools

Introduction

HOW IT BEGAN

Sabaq is an EdTech company helping integrate technology in
primary classrooms in Pakistan, through the SABAQ tablet. The
tablet houses numeracy and literacy lessons for students from
kindergarten up to Grade 5.

our role

Designist was engaged by Sabaq to conduct heuristic evaluation,
usability testing and revamp the user interface in order to increase
the app’s usability.

User Research

Our team began by conducting extensive design
research, during which we visited Government Schools
and Sabaq Learning Centers to learn how users were
using the current Sabaq app. We observed how teachers
and students were using the tablets with this existing
educational content. 


After shadowing the users, we conducted focus groups
with teachers to gain insight into the challenges they
faced with the usability of the app.
With a deeper understanding of how users were
interacting with the technology – we conducted a
heuristic evaluation of the app and started mapping the
various user journeys.

Having insights into how the app was currently being
used, and the challenges users face - we conducted
ideation sessions to develop solutions for the problems
faced by users.

User Research

Understanding how the students interacted with the app
was crucial to building a successful platform.

The main challenge the students faced was navigating
through the app. We also identified that the app was
being used differently at the Government Schools vs
Sabaq Learning Centers.

We designed new flows for both scenarios. Based on our
insights, we redesigned the information architecture
and created wireframes for testing with our users.

Multiple feedback cycles helped us iterate our design,
and then prepare the new art direction and interface.
The new art direction and interface were developed and
tested, with several designs subsequently integrated into
the final product.

The Outcome


Sabaq tablets have a presence in over 1000 schools across
Pakistan. Through this platform, they’ve been able to impact
the lives of over 250,000 students.

Studies performed on the users of the platform found that nearly
90% of students who were previously struggling in performance
are now at grade-level.
We’re thrilled to have played a part in the democratization of
education!

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