EFU Life Insurance, one of the leading life insurance providers in Pakistan, aimed to introduce a groundbreaking initiative to encourage healthier lifestyles among its policyholders. The goal was to integrate health and wellness into the life insurance experience in a way that not only benefits the users but also positively impacts their premiums.
Our Role
Designist was brought on board to create an interactive, engaging, and user-friendly platform that would seamlessly integrate real-time health tracking and personalized wellness recommendations, all while leveraging a gamification system to make the wellness journey both fun and rewarding for users.
The Challenge
EFU Life needed a solution that would effectively combine lifestyle management and life insurance With an engaging and interactive interface that would keep users motivated to track their health and adopt a healthier lifestyle and support real-time health tracking.
Real-Time Health Tracking
In line with the capabilities and features of EFU’s API solution, we identified use cases that matched the insurance company’s goals and the app’s target audience. Our development team assessed how the API could support these use cases, such as providing accurate fitness data, generating wellness scores, and offering personalised health recommendations.
Designing for Engagement & Simplicity
The challenge was to create a user-friendly design that didn’t overwhelm users with too much information. We focused on the following:
- Minimalistic interface with clear navigation, so users could easily access the features they needed.
- Engaging visuals to enhance the experience, including charts and progress trackers and animations that showed users their improvements.
Gamification System
We translated the EFU gamification strategy into engaging microinteractions and screen designs to encourage users to adopt healthier habits.
Outcome
EFU WIN, has been praised by early adopters as a “game changer for policyholders to track their health” and a key motivator for a healthier lifestyle through rewards.
