WIN by EFU Life

Integrate wellness app to incentivize healthier insured lives.

Services

UI/UX Design, Product Strategy

Introduction

HOW IT BEGAN

In the dynamic insurance industry, our client recognised a growing trend towards promoting healthier lifestyles among policyholders. To address this, they developed a wellness app designed to integrate wellness initiatives with their insurance offerings.

Problem we were trying to solve

The goal was to encourage healthier behaviors while aligning with insurance objectives. The solution needed to incorporate fitness and wellness elements into the existing framework, incentivising users with rewards and personalised recommendations.

Our Approach

To achieve this, we explored a wellness API essential for real-time health tracking and personalised recommendations. We reviewed its documentation to understand its capabilities, endpoints, and features like fitness tracking, wellness assessments, and health scoring.

We identified use cases that matched the insurance company’s goals and the app’s target audience. Our development team assessed how the API could support these use cases, such as providing accurate fitness data, generating wellness scores, and offering personalised health recommendations.
WIN by EFU Life

After thorough research, we included features like personalised wellness assessments, gamified challenges, and integration with insurance systems for rewards

We designed visually appealing interfaces aligned with the wellness theme and conducted rigorous usability testing to refine the app’s features and design.
WIN by EFU Life (New Template)
Design Asset
Mockup-section
Safepay-Pitchdeck
WIN by EFU Life
WIN by EFU Life
WIN by EFU Life
WIN by EFU Life
WIN by EFU Life

Outcome

The app, now referred to as EFU WIN, has been praised by early adopters as a “game changer for policyholders to track their health” and a key motivator for a healthier lifestyle through rewards.
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