People deserve
better experiences
We design them!

Our Approach

Human Centered Design works at the intersection
of people, technology, and business.
Research and Identify

Deep diving into problems by using various of research methods

Deduce and Define

Utilising insights from research to
clearly define challenges and opportunities

Ideate and Develop

Brainstorming and collaborating to generate and prototype ideas

Refine and Deliver

Delivery involves testing and finalising solutions that work

Service Offerings

Ethnography

We conduct field research to understand human
behaviour, and create insights to allow you to adapt your product
or service
  • Contextual Interviews
  • Focus Groups
  • Artefact Analysis
  • Participant Observation
  • User Research
See Projects

Product Strategy

We help you build out product vision, roadmaps, and
go to market strategies.
  • Business Model Canvassing
  • Building on Strengths
  • Team Persona Development
  • Competitor Research
  • Leveraging Data
  • Heuristic Evaluation
See Projects

Service Design

We design seamless interactions across all
touchpoints of a service.
  • Contextual Interviews
  • Focus Groups
  • Customer Journey Mapping
  • Service Blue Printing
  • Empathy Mapping
  • Card Sorting
See Projects

UI/UX Design

We build intuitive interfaces that balance function and
form, by using our insights of how people use technology and
respond to it
  • Usability Testing
  • Information Architecture
  • UI Design
  • Design Systems
  • Interaction Design
  • Interactive Art Direction
See Projects

Branding

We create brand identities through strong visual
design, strategy & story telling.
  • Brand Strategy & Positioning
  • Value Proposition
  • Visual Identity Design
  • Art Direction
  • Brand Guide
  • Brand Sprints
See Projects

Great products and services have a
positive impact on people lives.

RemoteCare

RemoteCare

Ethnography Service Design UI / UX Design
Show project
GCSS

GCSS

Ethnography Service Design UI / UX Design
Show project
Pakistan Sign Language

Pakistan Sign Language

Ethnography Product Strategy UI / UX Design
Show project
Careem

Careem

Ethnography Service Design
Show project
HBL

HBL

Ethnography Service Design
Show project
See all projects

Need an experience to be
designed?

Get in Touch