The PayDay Loan product by Techlogix, an IT business solutions provider, offer making short-term credit more accessible, user-friendly, and trusted. The product, aimed at salaried individuals, offered instant loans.
Our Role
Designist was brought on board to transform the user experience of Techlogix’s PayDay Loan product. Our goal was to evolve the product in response to user behaviour, perception gaps, and usability friction to design a more intuitive, seamless experience for users.
Understanding the Landscape
We used a hybrid research approach, blending big data analytics with human-centered design research, to uncover actionable insights. These informed a complete overhaul of the user experience—from product strategy and UX writing to visual design and feature improvements.
The PayDay Loan product had strong utility but lacked clarity in communication and usability. Users were unsure about repayment terms, eligibility, and often hesitated mid-flow due to confusing interfaces or lack of trust in the process.
Before jumping into design, our focus was to understand:
- How users perceive short-term loans
- Where the process breaks trust
- And what information gaps exist during application
Building Trust in Borrowing
We reimagined the user journey to be effortless yet informative, allowing users to stay in control at every step by simplifying the process, without dumbing it down. Key updates included:
- Streamlined loan application flow with reduced steps
- Rewritten UX copy to explain loan terms, limits, and repayment clearly
- Smart defaults, inline guidance, and error-proof form fields
- Visual cues to signal progress and build trust
Outcome
By combining data with empathy, we created an experience that not only improved the interface—but addressed deeper behavioural and emotional barriers around borrowing.
The result? A faster, more intuitive, and human-centric lending journey—one that users could trust.
