JazzCash is one of Pakistan’s leading fintech platforms, operating in a competitive and fast-paced environment. While the product teams had strong business and technical expertise, there was a growing need to integrate design thinking into everyday workflows.
Designist delivered a series of hands-on design workshops for the JazzCash Product team, introducing Human-Centered Design principles through Design Thinking, Service Design, and UX Design methodologies.
The goal was to strengthen internal product development capabilities, help teams align more closely with user needs, and enable better cross-functional collaboration.
The Curriculum
We designed a workshop series tailored for the JazzCash context—combining foundational knowledge with collaborative exercises rooted in real-world product challenges.
The workshops were structured in three layers:
- Design Thinking Foundations
Introduced the principles of Human-Centered Design, empathy-driven research, and iterative problem solving.
- Service Design in Fintech
Mapped user journeys across the JazzCash ecosystem, identifying pain points and opportunities for better service delivery.
- UX Design for Product Teams
Focused on usability, interaction flows, and how design can shape trust in financial products.
Each session blended theory with hands-on activities, group discussions, and reflection. Participants worked in cross-functional teams, encouraging collaboration across Product, Tech, and Business roles.
Outcome
- Shared Language of Design:
Teams developed a common vocabulary around user needs, journeys, and experience design.
- Actionable Tools:
Participants learned how to run empathy interviews, map services, and prototype ideas—tools they could use immediately.
- Improved Collaboration:
Product managers reported smoother alignment with design and engineering teams post-workshop.
- Culture Shift:
Sparked conversations around putting users at the center of internal processes and decision-making.
