PayFast, a payment gateway in Pakistan, engaged Designist to enhance its user experience and brand consistency.
Our ROLE
Designist transformed PayFast’s user experience by developing a comprehensive brand guide, auditing existing checkout processes, and leading a product strategy workshop to identify user needs. The team created wireframes for a redesigned checkout, crafted a cohesive user interface, established a design system for consistency, and conducted thorough post-development quality assurance (QA) to ensure seamless functionality.
Problem Statement
PayFast needed to improve its checkout experience to better meet user expectations and align with current market trends, as the existing process was not optimized for user behavior.
Brand Development
Designist established visual consistency through the brand guide.
Audit and Product Strategy
Our team critically assessed the existing checkout experience and undertook comprehensive market research. By analyzing competitor strategies, we identified key opportunities for enhancement. This in-depth analysis informed our design decisions, enabling us to significantly refine the overall checkout experience.
We define clear strategic goals that align with user needs and business objectives. Focus on enhancing user satisfaction, increasing engagement, and driving conversion rates.
Design System Creation
Designist ensured brand consistency across touchpoints.
UI and Visual Design
Designist focused on aesthetics and usability.
Post-Development QA
Designist verified functionality and user experience.
Outcome
Designist’s collaboration with PayFast resulted in a significantly improved checkout experience, leading to enhanced user satisfaction, reduced transaction friction, and a more cohesive brand identity, positioning PayFast as a stronger competitor in the market.
