Fujifilm, in partnership with Designist, launched RemoteCare, Pakistan’s first home X-ray service, aimed at providing diagnostics for patients who struggle to visit medical centers, such as the elderly and immobile.
CHALLENGE
Traditional home X-rays were complex and reserved for extreme cases. Fujifilm’s new portable technology made home X-rays more feasible, but the challenge was to create a streamlined, accessible, and patient-centered service experience.
our role
Designist was engaged to design the full RemoteCare experience, from brand identity to service delivery. Our goal was to develop a model that covered all touchpoints—from booking an appointment to report delivery—making it simple, reliable, and patient-friendly.
Research Phase
We began with mystery shopping to study competitors’ service delivery, identifying both strengths and gaps to give RemoteCare a competitive edge.
Design Phase
Using insights from our research, we created service blueprints that mapped every stage of the patient journey. Patients can easily book appointments via phone or online, and in-home X-ray visits follow clear protocols developed with medical experts to ensure a smooth, comfortable experience. We also designed an efficient report generation and delivery process to provide timely results. Additionally, we built a cohesive brand identity for RemoteCare, including the logo, brand materials, and communication tools, giving the service a professional and approachable image.
Image blurred for data sensitivity
Additionally, we created the entire brand identity for RemoteCare including the logo, brand collaterals and communication materials.
The Outcome
After 4 months of research and development, RemoteCare successfully launched in Karachi, Lahore, andIslamabad - completing more than 1,500 X-rays.
Designist continues to support RemoteCare in iterations of their service delivery and is working on creating new experiences for partnerships with businesses and other hospitals to extend their health care services.
RemoteCare sets a new standard for patient-centered home healthcare in Pakistan, offering a reliable and accessible alternative for patients needing home-based diagnostics.
