Designing experience for Job hunting
and networking platform
Services
Product Strategy
Introduction
HOW IT BEGAN
Taraki connects job seekers and employers in Pakistan, aiming to empower users with tailored opportunities.
Our ROLE
Designist served as the Product Design Consultant and UI/UX Lead, overseeing a six-month redesign process.
Branding
Before testing with external participants, we conducted a detailed internal review using heuristic principles to identify potential challenges and areas for improvement within the product.
This comprehensive audit, informed by industry expertise and best practices, ensured a smoother external testing process and helped enhance the overall user experience.
Product Strategy
The initial product suffered from a poor user experience, leading to low engagement despite high downloads. User complaints highlighted the need for a significant overhaul to improve satisfaction.
Designist led co-creation UX Strategy sessions to identify pain points and brainstorm solutions. Activities included mapping user journeys and affinity mapping, ensuring diverse input.
Wire-framing
Collaborative low-fidelity wireframes were designed to outline major user flows, which were digitized in Figma, focusing on usability and familiar interactions.
Design System
Designist refined Taraki’s branding and created a design system, including a brand guide, color palette, and icon library, ensuring consistency across all design elements.
User Interface Design
High-fidelity prototypes were developed using the design system, covering all user flows, including error states, for both mobile and web platforms.
Outcome
The redesign significantly improved key metrics: the job-seeker app achieved a 67% signup conversion rate, over 90% of applications were completed, and 2,176 engaged users were recorded in a week. In the employer portal, new users reached 141 (+10% MoM), with 342 jobs posted (+40% MoM) and overall user retention improving by 50%. The project facilitated meaningful job opportunities, enhancing user engagement and satisfaction.
