Brand Identity Design
Our relationship with Husaini began in 2012 when we did a rebrand for their organization. Since then we have been working on their communication, UI/UX and service design. We have adapted their brand identity across all their platforms, run social media campaigns for them, improved their service delivery and worked on their signage for their new state of the art medical facility.
Sketch Rotated To Form A Flower
Corporate Colour Introduced
The Husaini symbol is a combination of many messages within it’s design. Firstly each petal is in the shape of a blood drop and spells Husaini in the Urdu and Arabic language. This represents what the brand stands for in delivering safe blood. Secondly the blood drop is rotated five times to represent the “Panjatan” in the Muslim Shia belief system. This rotation also takes the shape of a flower which is a symbol of love, hope and compassion. Lastly the choice of red represents love, blood and the colour for health.
At Designist, we use a human-centered design approach to create meaningful experiences for people. We develop a deep understanding of human behaviours when interacting with products and services to create and evolve them into ones that are not only aesthetically pleasing but also functionally sound.
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