Redesigning a regional cloud communication platform for international growth
Services
Branding, Product Strategy, UI/UX Design
Introduction
HOW IT BEGAN
e.ocean builds omni-channel communication capabilities for
businesses across the world – helping them deliver a connected
customer experiences across their entire business. With the local
market locked down, the e.ocean team wanted to expand
internationally – and that required them to enhance their visual
identity alongside their product offerings.
our role
Designist built out e.ocean’s brand identity to help them establish
themselves in the international market, whilst simultaneously
building out products that are central to their core business.
Building visual identity
With a clean slate, e.ocean and Designist sat down to
build a new logo that captures the essence of e.ocean’s
vision of being a truly global company.
The primary colours chosen for the logo laid the
foundation for a holistic design system that our team
created for the client – to be applied across all their product offerings.
Illustrations
Website Design
Effectively communicating what a company does and
how they do it, is a straightforward yet demanding task.
We ideated with the e.ocean team on what an ideal
information architecture looks like. Using that as a
platform, we then applied a UI layer that allowed the
website to have both form and function.
Portal Design
An important part of e.ocean’s offering is the SMS API Portal.
Our key problem to solve was how to efficiently
communicate key statistics, without visually overloading
the user. It was also important to ensure that all aspects
of the core functionality were covered in the Portal.
e.ocean continues to play a significant role in helping businesses,
both local and international, enhance their communication avenues
to their users. With Whatsapp Business APIs and SMS platforms,
their outreach is helping companies make data-driven decisions for
users.
