Safepay

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Building communication
channels for Safepay

Services

Branding, UI/UX Design

Introduction

HOW IT BEGAN

Safepay is a digital payment acceptance platform, aiming to
democratize access to payments for merchants across Pakistan.
They’ve built easy-to-use, developer-friendly solutions that allow
online businesses to set up payment integrations on their website
or mobile app within minutes.

our role

Designist was engaged during the early stage of this startup, to
build the Art Direction and Visual Identity for their brand.

Portraying Brand Values

Creating an art direction required us to collaborate with
the Safepay team to pinpoint the value proposition that
they want to communicate to users – this value
proposition relies on portraying characteristics such as;

speed

trust

reliability

Our team used this foundation to create an
approachable, communicative and unique art direction
for the brand across all deliverables.

Communicating Effectively

A key outcome of this engagement was to effectively
communicate the value of Safepay’s product to both the
users and potential investors .

The information architecture across the website had to be
mapped out intricately to ensure that the users understood
the ease and speed of the solution.

Investment Rounds

Likewise, it was important for Safepay to be able to
effectively communicate to current and potential investors,
the value-add of their platform.

To cater for this need, our team built a framework to allow
the Safepay story to be told. The Safepay pitchdeck
combines effective design , with comprehensive
communication.

Good design is good business

Safepay has been a key player in enhancing acceptance for digital
payments across Pakistan.

In 2020, they were Pakistan’s first fintech to be accepted into Y-
Combinator . In 2021, Safepay was further validated by the market
as they raised a seven-figure seed round led by Stripe. Designist
is proud to have played a part in their journey.